2027 Edition Free · US home-service contractor market report

Own the Phone, Own the Pipeline

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Find out where your jobs are leaking — missed calls, slow replies, shared leads — and what to fix first. Plain English, every number sourced.

In 10 minutes you’ll know:

  • Why industry studies find 27% to 74% of calls to home-service businesses go unanswered (Invoca; NextPhone) — and who gets those jobs
  • What a paying customer really costs on Google vs. Angi and Thumbtack
  • The 90-day plan: what to fix first, and the one number to watch every Friday

217 pages · ~5 h cover to cover · 10-min fast track

Ched Rosa, author of the report
Ched RosaFounder, BLACK3000 · Economist · Former data scientist

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Built on real work, not theory

100+contracting companies behind this report
10US states where BLACK3000 clients operate
Economist& former data scientist — studied at Yale
6countries where the author has led teams
Cover; “Read this first” p. 2; author pages pp. 205–207

30-second self-check: is your phone costing you jobs?

Four questions from the report. No signup needed to see your result.

1. How many calls do you miss in a normal week?
2. When a homeowner leaves a message or fills a form, how fast do they hear back?
3. Do you have your own Google Business Profile with recent reviews?
4. Where do most of your jobs come from?

The jobs you never knew you lost

The most expensive call is the one nobody picks up. From Chapter 13 of the report:

27–74%of calls to home-service businesses go unanswered, industry studies find (Invoca; NextPhone).
< 1 in 5callers leaves a voicemail.
Mostcallers who can’t reach you call the next contractor, studies show (Invoca).
1stHomeowners usually contact more than one contractor, and the first to respond often wins. Be the one who answers first.
62–78%of the time, the first to respond wins.
47 his the average follow-up time on a missed inquiry.
Executive summary point 5, p. 7 · Chapter 13, pp. 95–100
The five-minute rule: respond within five minutes and you are in the race. After 30 minutes you are probably not.Chapter 13, p. 99

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The numbers in this report

A few of the figures inside — each one traced to a named source in the report.

27–74%of calls to home-service businesses go unanswered, industry studies find (Invoca; NextPhone)Exec. summary, p. 7 · Ch. 13
Mostcallers who can’t reach you call the next contractor, studies show (Invoca)Exec. summary, p. 7 · Ch. 13
47 haverage follow-up time on a missed inquiryExec. summary, p. 7 · Ch. 13
1stHomeowners usually contact more than one contractor, and the first to respond often wins.Exec. summary, p. 7 · Ch. 12
$233cost per paying customer on Google LSA vs $250–1,400 on shared-lead sitesExec. summary, pp. 7–8 · Ch. 17–18
349knet new construction workers the US needs in 2026Exec. summary, pp. 7–8 · Ch. 8
“Demand is not your problem. Answering it is.”Executive summary, p. 8

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Look inside

Swipe through real pages from the report (English edition).

The letter that opens the report
The letter that opens the report
Executive summary
Executive summary
Chapter 13 · The jobs you lose
Chapter 13 · The jobs you lose
The five-minute rule
The five-minute rule
Chapter 18 · Google
Chapter 18 · Google
Chapter 27 · The Job Machine
Chapter 27 · The Job Machine
Chapter 28 · The 90-day plan🔒 Locked in the previewGet all 217 pages
Chapter 28 · The 90-day plan
Chapter 29 · The two-year playbook🔒 Locked in the previewGet all 217 pages
Chapter 29 · The two-year playbook

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What you’ll learn

Six parts, thirty chapters. Every chapter opens with three numbers and ends with things to do this week.

  1. Chapter 12How homeowners really pick a contractor
  2. Chapter 13The jobs you lose before you know they exist
  3. Chapter 15Pricing and margin: so the company — not just the crew — gets paid
  4. Chapter 17Angi, Thumbtack, HomeAdvisor: rent or own?
  5. Chapter 18Google: Local Services Ads, Search Ads and your Business Profile
  6. Chapter 21How much should you spend on marketing?
  7. Chapter 24Legal enough to grow: LLC, license, insurance, texting rules
  8. Chapter 28The 90-day plan — and the one number to watch every Friday

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✓ Who it’s for

  • Owner-operators and subcontractors in cleaning, painting, flooring, roofing, landscaping, remodeling and other home-service trades
  • Brazilian, Latino and American contractors who want their own clients
  • Owners who want to understand the numbers before spending another dollar on marketing

✕ Who it’s not for

  • Anyone looking for a get-rich-quick plan — this is a market report, not a promise
  • Anyone who wants legal, tax or financial advice — the report says so on page 2
  • Anyone not willing to change how fast they answer the phone

A real case, told in Chapter 17

Antônio Brito — Seu Antônio — runs The Floor Men, a flooring company in Cape Cod, Massachusetts. Before BLACK3000 he had spent more than US$25,000 with marketing agencies. The report tells his story with his permission, as one company’s result — not a promise.

“What changed was not the leads. It was who answered them.”
Ched Rosa, author of the report

About the author

Ched Rosa · Founder, BLACK3000 · Economist · Former data scientist

Ched Rosa is the founder of BLACK3000. He is an economist and a former data scientist, studied at Yale, and has led teams in the United States, Canada, New Zealand, the Netherlands, Spain and Mexico. Before BLACK3000 he worked at Hotmart, Syngenta and Petz.

“I am an economist and I used to be a data scientist, so I did what I know how to do. I measured.”From the letter that opens the report

Ched Rosa

Questions

Is the report really free?

Yes. No credit card, no trial. The report is free to share in full and unaltered, with credit to Ched Rosa and BLACK3000.

Will you spam me?

No. You get the download right away. We may email you about the report and related content, and you can unsubscribe anytime. We text you only if you tick the optional SMS box. We never sell your data.

Is it in Portuguese or Spanish?

Yes. English (217 pages), Portuguese (227 pages) and Spanish (229 pages). Use the EN / PT / ES switch at the top.

I’m a sub — is this for me?

Yes. Most of the contractors BLACK3000 works with are Brazilian or Latino subcontractors who decided they wanted their own clients. The report was written for the person who is on the ladder when the phone rings.

Where do the numbers come from?

Every figure names its source — public data (Census, IBISWorld, Mordor) and companies that measure leads and calls (Google LSA benchmarks, LocaliQ, Invoca, CallRail, ServiceTitan). Modeled numbers are marked as such.

Is this legal, tax or financial advice?

No. Chapter 24 shows where the lines are; your lawyer, accountant and state licensing board tell you where you stand.

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Decide. Then turn the page.

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